How PTN Events Helped Verdantis Generate High-Quality Leads

Tags

Client Overview

Verdantis is a global leader in AI-driven Master Data Management (MDM) solutions. With a focus on helping enterprises improve data quality, consistency, and governance, Verdantis delivers intelligent automation through its flagship products, Harmonize© and Integrity©. The company supports Fortune 500 clients across North America, Europe, APAC, and MENA in their digital transformation, ERP optimization, and supply chain initiatives.

 

The Challenge: Scaling Global Reach and Lead Quality

As Verdantis looked to expand its presence in global markets and position itself as “The AI Super-Agent for Master Data,” it faced a common but critical challenge—generating qualified leads. Despite having cutting-edge solutions and a solid reputation, the company needed a strategic partner to connect it with decision-makers in sectors like manufacturing, oil & gas, logistics, and retail. Verdantis was seeking not just visibility, but direct engagement with enterprise buyers and strategic partners.

 

The Solution: Partnership with PTN Events

Verdantis engaged PTN Events, a global B2B platform renowned for organizing industry-specific conferences and enabling targeted lead generation. PTN Events provided access to exclusive summits where Verdantis could present its capabilities to a handpicked audience of C-level executives, IT heads, and transformation leaders. This approach allowed Verdantis to cut through market noise and communicate the real-world benefits of its AI-powered solutions in tailored, impactful ways.

PTN Events also facilitated keynote speaking slots, product demos, and one-on-one networking sessions for Verdantis, ensuring it connected with prospects who had both the interest and authority to drive buying decisions. This strategic exposure significantly elevated Verdantis’s brand presence in its target industries.

 

The Results: 3X Increase in High-Quality Leads

The partnership quickly delivered measurable outcomes. Verdantis reported a threefold increase in high-quality leads, each aligned with its solution offering and ideal customer profile. Many of these leads came from enterprises actively pursuing MDM, ERP upgrades, and data transformation initiatives.

In addition to direct customer prospects, the partnership opened new opportunities with system integrators, consultants, and service providers—supporting Verdantis’s broader goal of ecosystem expansion. The targeted nature of PTN’s events ensured that every engagement had long-term value and strategic potential.

 

The Impact: A Scalable Lead Generation Engine

PTN Events has become a core component of Verdantis’s lead generation strategy. It helped the company scale its outreach, improve conversion quality, and build trusted relationships across industries. The partnership continues to drive value, helping Verdantis stay ahead in a competitive, data-driven market. As the company pushes forward with its vision of transforming enterprise data management through AI, PTN Events remains a key ally in that mission.


The Goals

  • Expand global reach and brand presence.

  • Generate qualified leads from enterprise sectors.

  • Engage directly with key decision-makers.

The Approach

  • Organized targeted industry-specific events.

  • Secured speaking slots and product demo opportunities.

  • Facilitated one-on-one networking with high-level prospects.

The Results

  • Achieved 3X increase in high-quality leads.

  • Connected with decision-makers and strategic partners.

  • Strengthened visibility and ecosystem relationships.

You might also like:

How PTN Events Helped FlowForma Transform Businesses and Generate Leads

How PTN Events Helped Flexport Transform Logistics and Generate Quality Leads

How PTN Events Helped Ingenero Gain Leads and Visibility

How PTN Events Helped Stargazr Achieve Exceptional Lead Generation Results

How PTN Events Helped Verdantis Generate High-Quality Leads