Brownfield Digital Twins and Asset Digitization

SPEAKERS

Alberto Iniesta Serrano Senior Advisor and SME, Worley

ABOUT THE SESSION

Iniesta Alberto, Director – Worley Customer Solutions, will share his insights on the transformative role of Brownfield Digital Twins and Asset Digitization in driving operational excellence and sustainability. Drawing from his deep industry experience—from field operations at Honeywell UOP to leading digital transformation at Repsol—he will explore how legacy assets can be revitalized through intelligent digital twin strategies. His session will highlight practical approaches to digitizing brownfield facilities, the measurable benefits of virtual asset replicas in real-time monitoring and predictive maintenance, and how these innovations are accelerating decarbonization and performance optimization in existing infrastructure.

Iniesta Alberto will share an innovative outlook on advancing brownfield digital twin adoption and asset digitization. His talk will cover how organizations can begin with digitizing 1D/2D non-intelligent datasets and progress to using 3D capture technologies like laser scanning for detailed modeling. He will emphasize the importance of integrating real-time operational data to create dynamic and responsive asset replicas. The discussion will explore how foundational ERP and CMMS data support enhanced asset reliability and informed decision-making. Iniesta will highlight the role of contextualization layers that unify various data sources into a coherent digital twin environment. He will demonstrate how this integration enables predictive maintenance and improved operational efficiency. The session will also touch on overcoming challenges in legacy asset digitization. He will share strategies for building scalable, future-ready digital infrastructures. Attendees will gain practical insights into transforming static data into intelligent systems. His approach redefines how brownfield assets can be managed in a digital-first era.

Key Topics-

1. Asset Information Management
 

2. 1d/2d Non-Intelligent Datasets Digitization
 

3. 3D Capture Technologies – Laser Scanning and modeling
 

4. Relevance of Real-time data
 

5. ERP – CMMS Data as a foundation for enhanced asset reliability
 

6. Operations Digital Twin Integration & Contextualization layer

For more on this conference or to access the session, reach out to us at [email protected]. 

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